Sync Licensing Trends - What's Hot in 2024!

In the dynamic world of sync licensing, staying ahead of the curve is crucial for anyone seeking to capitalize on sync opportunities. As we delve into 2024, the sync landscape will continue to evolve, presenting new challenges and many exciting prospects. Let's take a deep dive into the sync licensing trends shaping the industry in 2024.

Sustainability and Social Impact Themes:

With a growing emphasis on social and environmental issues, producers and music supervisors are actively seeking tracks that align with themes of sustainability, social impact, and mindfulness. Songs addressing these issues are likely to find a receptive audience in the world of sync licensing.

Retro Vibes and Nostalgia:

Nostalgia will continue to thrive in 2024. Music supervisors are drawn to tracks that evoke a sense of nostalgia, with a particular focus on the sounds of the '80s and '90s. Artists incorporating retro elements into their music can tap into this trend for potential sync placements.

Indie and Emerging Artists Continue to Take Centre Stage:

Sync licensing professionals are actively seeking fresh and unique voices, providing a golden opportunity for undiscovered talent to break into the mainstream through placements in TV shows, films, and commercials. After all music supervisors are the new A&R of the music biz.

Interactive and Immersive Experiences:

As technology advances, interactive and immersive experiences are becoming increasingly popular. Virtual reality, augmented reality, and gaming projects are on the rise, creating new avenues for artists to showcase their music. Sync opportunities in these interactive mediums are a hot trend to watch.

Diverse Musical Genres on the Rise:

In 2024, the demand for a diverse range of musical genres will skyrocket. We saw this in 2023 and music supervisors are increasingly open to exploring genres beyond the traditional pop and indie spectrum. Expect to see more opportunities for niche genres such as AfroBeats, Folktronic and Vaporwave.

Diversity and Inclusivity:

We are in an era where diversity and inclusivity are celebrated. Music supervisors are actively seeking tracks that represent a variety of voices and perspectives, so artists should embrace diversity in their creative output.

Re-imagined covers

Music supervisors are increasingly turning to re-imagined hit songs for their projects. Rather than relying solely on original compositions, they are drawn to the creative reinterpretations of familiar songs, breathing new life into timeless classics or contemporary hits. This approach not only adds a fresh and unique sonic dimension to the storytelling but also allows for a deeper emotional connection with the audience. The licensing of re-imagined songs reflects a desire to strike a balance between nostalgia and innovation.

Stand out tracks:

Music supervisors are looking for authentic, 'surprise me' tracks that bring a unique flavor to their projects. Cookie-cutter templates are out. Striving for a fresh and innovative sound is key.

2024 promises to be an exciting year for sync licensing, with new trends opening doors for innovative and diverse songs. Staying informed and embracing these trends will position you for success in an ever-evolving industry.