Blog

Sync licensing has become a lucrative avenue within the music industry, offering opportunities to place songs in TV shows, films, commercials, video games, and other media. But one question that often perplexes most people is: how are sync fees determined...


In the quick-moving world of sync licensing, where catalog managers, artists, and producers aim to feature their work in movies, TV shows, commercials, and video games, access to a robust, well-maintained sync licensing directory is invaluable. Sync licensing directories like The Sync Report serve as essential tools for navigating the complex web of connections needed...


I recently listened to a podcast where a well-known music supervisor used the term "Willing to be Lucky." She was being asked if she welcomes introductory emails from people she doesn't know, and her answer was YES. She explained that it's about serendipity—sometimes, she might be working on a project that perfectly aligns with the email or music she just received. "...


In the ever-evolving landscape of the sync industry, one avenue that has gained significant traction in recent years is the licensing of songs into video games. This strategic move not only opens up new revenue streams but also offers a plethora of other benefits that can significantly bolster an artist's career...


In the dynamic world of sync licensing, staying ahead of the curve is crucial for anyone seeking to capitalize on sync opportunities. As we delve into 2024, the sync landscape will continue to evolve, presenting new challenges and many exciting prospects. Let's take a deep dive into the sync licensing trends shaping the industry in 2024...