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Why Reach, Context, and Long-Term Value Matter as Much as the Fee. A common misconception among artists and rights holders is that every sync placement is inherently a win. While it's always exciting to hear your music on screen—whether in a TV show, trailer, or a commercial—not all sync placements are created equal. The value of a placement goes far beyond the...

By understanding the daily challenges music supervisors face, you can help streamline their work and make their lives easier.Budget constraints:Limited budgets often restrict access to hit songs or famous vintage tracks, forcing music supervisors to make compromises in their music selections. This is where one-stop, under-the-radar songs find homes. Music supervisors...

Sync licensing has become a lucrative avenue within the music industry, offering opportunities to place songs in TV shows, films, commercials, video games, and other media. But one question that often perplexes most people is: how are sync fees determined...

In the quick-moving world of sync licensing, where catalog managers, artists, and producers aim to feature their work in movies, TV shows, commercials, and video games, access to a robust, well-maintained sync licensing directory is invaluable. Sync licensing directories like The Sync Report serve as essential tools for navigating the complex web of connections needed...

I recently listened to a podcast where a well-known music supervisor used the term "Willing to be Lucky." She was being asked if she welcomes introductory emails from people she doesn't know, and her answer was YES. She explained that it's about serendipity—sometimes, she might be working on a project that perfectly aligns with the email or music she just received. "...