Blog

I recently listened to a podcast where a well-known music supervisor used the term "Willing to be Lucky." She was being asked if she welcomes introductory emails from people she doesn't know, and her answer was YES. She explained that it's about serendipity—sometimes, she might be working on a project that perfectly aligns with the email or music she just received. "...

In the ever-evolving landscape of the sync industry, one avenue that has gained significant traction in recent years is the licensing of songs into video games. This strategic move not only opens up new revenue streams but also offers a plethora of other benefits that can significantly bolster an artist's career...

In the dynamic world of sync licensing, staying ahead of the curve is crucial for anyone seeking to capitalize on sync opportunities. As we delve into 2024, the sync landscape will continue to evolve, presenting new challenges and many exciting prospects. Let's take a deep dive into the sync licensing trends shaping the industry in 2024...

Music plays a crucial role in shaping the mood and atmosphere of films, TV shows, commercials, and other types of visual media. Music supervisors, often face the challenge of finding the perfect song to complement a scene and cover songs have emerged as valuable assets in their arsenal. They offer a fresh and innovative perspective to the music selection process...

The sync licensing industry has long been associated with TV and Film in Hollywood, however it is essential to recognize that the reach and impact of sync licensing extends far beyond the silver screen. Over the past few years sync licensing has expanded into a massive global industry, with indie music constantly being used in advertising campaigns, video games...